THE CURL CREW BLOG

Real talk for curly families

Wash day routines, honest words about products, and what we have learned raising multi-textured curls under one roof.

Tips, Tutorials, and Real Stories

Glowing 3D model of molecules, illustrating the chemistry behind curl care ingredients

The Chemist’s Guide to Ingredients: What’s Really Inside Your Products

Transparency and simplicity. My name is Del, Technology Director at Just So Curly. As a former chemist, I’m diving deeper into our formulas to show you how thoughtful science powers your curl routine.

Just So Curly founder Cassandra smiling in a selfie with a curly-haired boy flashing a peace sign

Why I Started Just So Curly: Cassandra's Story

Cassandra shares the real reason she founded Just So Curly, from growing up without anyone knowing how to do her curls to helping her own mixed kids love theirs.

Grinning boy with short curly hair in a barbershop chair

10 Confidence-Boosting Questions for Your Curly Haired Kiddo

Getting to the root of how to inspire more confidence

Smiling man with a group of curly-haired kiddos in front of a red wall

5 Reasons Mixed Kids Often Struggle With Identity

Ways to help answser that important question, "Who am I?"

Curly-haired toddler laughing while sitting on a big red ball outdoors

Embracing Your Kid's Natural Beauty and Natural Confidence

Ways to support the natural beauty and confidence for you mixed kiddo.

Little girl with defined dark curls holding her hair against a blue wall

The 4-Step Curly Hair Routine Your Kid Might Actually Sit Through

Quick and basic mixed kid curly hair routine

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