FOR SALONS & STYLISTS

Wholesale curl care for salons and stylists

You already know what mixed-texture and multi-textured hair needs. We make flaxseed-based curl care with simple ingredients that your clients can keep using at home.

Ask about wholesale

SALONS

One line for every chair

Your chairs see every curl pattern: loose waves, ringlets, tight coils, sometimes all in one family. Stock one small line that covers all of them.

STYLISTS & BOOTH RENTERS

Send the style home

Send clients home with the same thing you used on them, so the style you built lasts until their next appointment.

SMALL SHOPS

A story to repeat

A Kansas City family brand with a story your customers can repeat, made for the whole family.

WHY JUST SO CURLY

Simple formulas your clients keep using

INGREDIENTS

Flaxseed at the core

Every formula is built on flaxseed for natural hold and shine, with aloe vera and rosehip seed oil. No parabens, no sulfates, no harsh alcohols, no synthetic dyes, no mineral oil, and gluten free.

FAMILIES

One line for the whole family

Gentle enough for kids and adults alike. When a parent brings their child in, the same products work for both of them.

AT THE CHAIR

Detangling that respects your time

Made around real slip: less breakage at the chair and less fighting through a wash-day comb-out.

WHO WE ARE

A real family behind it

We're a Kansas City small business, two people deep. When you email, the person who makes the product writes back.

THE LINE

Three products, one for every curl pattern

Three products, and the Hair Analyzer tells each client which ones fit.

EVERYDAY BASE

Hair Gel

Defines and hydrates curls without stacking products. The everyday base for coils and ringlets.

BETWEEN WASH DAYS

Curl Refresher

For springy coils and ringlets. Tighter textures want moisture more often, so clients reach for it between wash days.

WAVES & LOOSE CURLS

Styling Spritzer

For wavy and loose curls. Light definition and a day-two refresh without the weight of a gel.

See the shop

AT YOUR CHAIR

A consultation tool your clients can take home

Our free Hair Analyzer takes three photos and gives a Curl Signature: a full picture of multi-textured hair instead of a single letter-and-number type, plus a routine and a product match. Use it at the chair to start the conversation about at-home care, or send clients the link before their first visit. Photos aren't stored.

Find your

Curl Signature

How it works · Free · We never keep your photos

HOW WHOLESALE WORKS

Four simple steps

1. TELL US

Tell us about your salon

Your name, your salon or shop, where you are, and the curls you see most.

2. TRY IT

Try it on real heads

Ask about a sample set so your stylists can try it before you decide anything.

3. START SMALL

Start small

We'll send wholesale pricing and starter order options on request.

4. REORDER

Reorder by reply

When you're running low, reply to our email and we'll get a restock out.

WHOLESALE QUESTIONS

Before you stock it

Who can buy Just So Curly wholesale?

Salons, independent stylists and booth renters, and small shops that serve families with mixed-texture and multi-textured hair. Tell us about your chair or your shelf and we will send wholesale details.

Which products can I carry?

Our Hair Gel, Curl Refresher and Styling Spritzer. All three are flaxseed-based and cover the range from loose waves to tight coils.

What's in the products?

Flaxseed for natural hold and shine, aloe vera for moisture, and rosehip seed oil, with plant-based gums for texture. They contain no parabens, sulfates, harsh alcohols, synthetic dyes or mineral oil, and they're gluten free. The full ingredient list is on each product page.

Are they safe for kids?

Yes. Our products are gentle enough for kids and adults alike, which is why salons can use one line for a parent and their child in the same visit.

Can we try the products before ordering?

Yes. Ask about a sample set so your stylists can try it on real heads before you decide anything.

What does wholesale cost, and is there a minimum order?

We'll send wholesale pricing and starter order options on request. Tell us about your salon or shop and a real person will get back to you.

How does the Hair Analyzer help my clients?

It's free. A client takes three photos and gets their Curl Signature, plus a routine and a product match. Stylists use it to start the at-home-care conversation, and clients can redo it any time. Photos are processed in real time and never stored.

Ask about wholesale

Tell us about your salon or shop and we'll send wholesale pricing and starter order options. A real person reads every message.

Salon or business name

Please add your salon or business name

Your name

Please add your name

Please add an email we can reply to

Phone (optional)

City & state

Please add your city

I am a

Please choose one

The curls you see most (optional)

Anything else (optional)

We only use your details to reply about wholesale. Prefer email? hello@justsocurly.com

Free shipping

Free shipping in the United States on all orders over $50

Order tracking

It's your order, we'll help you track it

Return & refund policy

Love it or send it back, it's that easy