Newsletter Issue: 09/10/2026

Why did we make a Curl Signature?

The updates are incoming — but first, let's answer a question. One you may have thought of while using our hair analyzer, or standing at our booth at a pop-up event.

Why did we make a Curl Signature?

The way it came about is simple. 2B, 4A, 3B… what does that actually mean? Especially when you're someone with multi-textured hair, or your kids have multi-textured hair. Three curl patterns on one head are not going to be served by a 3B cream or a 2A gel. There's a product and a routine that need to work together, and they can't do that if the starting point doesn't describe your hair.

A Curl Signature gives you the full picture, so you can pair a product and a routine to what you actually need.

If you've used our hair analyzer, we hope it's helped — and we're still working to make it even more robust and useful.

So the next question is… what's next?

👀 Building Connections Vendor & Small Business Resource Fair

This is our next pop-up for Just So Curly. Come out to add more of our products to your routine, talk to me personally, and meet other amazing small business owners here in Kansas City.

  • Wednesday, September 16
  • Memorial Hall, 600 N. 7th Street Trafficway, Kansas City, KS 66101

It's a tight two-hour window right over lunch, so come early if you want time to talk. See you there!

Flyer for the Building Connections Vendor and Small Business Resource Fair in Kansas City, Kansas.

See the full event details →

🎉 Three years in business

Why? Because of all of you incredible people who are part of the Curl Crew. Thank you for the support. We'll keep on for another three years building a community around self-love and curl confidence.

Cassandra, founder of Just So Curly, standing with her products at the brand's first pop-up event at Hy-Vee.
Our very first pop-up, with our first commercial labels.

And if you haven't added us to your countertop yet, head to our online store to find exactly what you need.

🏬 Online orders are rolling in

We have officially started seeing online orders! We're a small but mighty team and we're getting them out quickly.

Thank you for all of the patience and support as we navigate the fun of growing a small business dedicated to making hair care simple and easy.

Reviews are always appreciated, as is real feedback. Remember — we make this for you. Let us see your bright smiles and stunning hair.

A child with curly blonde hair smiles at the camera while two hands form a heart shape above their head.

Leave us a review →

Question of the day

Who is your favorite curly-haired celebrity?

Warmly,
The JSC Team

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