Newsletter Issue: 09/10/2026

Why did we make a Curl Signature?

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The updates are incoming — but first, let's answer a question. One you may have thought of while using our hair analyzer, or standing at our booth at a pop-up event.

Why did we make a Curl Signature?

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The way it came about is simple. 2B, 4A, 3B… what does that actually mean? Especially when you're someone with multi-textured hair, or your kids have multi-textured hair. Three curl patterns on one head are not going to be served by a 3B cream or a 2A gel. There's a product and a routine that need to work together, and they can't do that if the starting point doesn't describe your hair.

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A Curl Signature gives you the full picture, so you can pair a product and a routine to what you actually need.

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If you've used our hair analyzer, we hope it's helped — and we're still working to make it even more robust and useful.

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So the next question is… what's next?

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👀 Building Connections Vendor & Small Business Resource Fair

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This is our next pop-up for Just So Curly. Come out to add more of our products to your routine, talk to me personally, and meet other amazing small business owners here in Kansas City.

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  • Wednesday, September 16
  • Memorial Hall, 600 N. 7th Street Trafficway, Kansas City, KS 66101

It's a tight two-hour window right over lunch, so come early if you want time to talk. See you there!

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Flyer for the Building Connections Vendor and Small Business Resource Fair in Kansas City, Kansas.

See the full event details →

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🎉 Three years in business

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Why? Because of all of you incredible people who are part of the Curl Crew. Thank you for the support. We'll keep on for another three years building a community around self-love and curl confidence.

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Cassandra, founder of Just So Curly, standing with her products at the brand's first pop-up event at Hy-Vee.
Our very first pop-up, with our first commercial labels.

And if you haven't added us to your countertop yet, head to our online store to find exactly what you need.

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🏬 Online orders are rolling in

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We have officially started seeing online orders! We're a small but mighty team and we're getting them out quickly.

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Thank you for all of the patience and support as we navigate the fun of growing a small business dedicated to making hair care simple and easy.

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Reviews are always appreciated, as is real feedback. Remember — we make this for you. Let us see your bright smiles and stunning hair.

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A child with curly blonde hair smiles at the camera while two hands form a heart shape above their head.

Leave us a review →

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Question of the day

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Who is your favorite curly-haired celebrity?

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Warmly,
The JSC Team

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